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Merlot doesn’t always get the love it deserves in Australia, but Blue Poles has been quietly rewriting that story for years. Their 2023 Reserve Merlot is a great example of just how serious and delicious this grape can be when it’s treated with care. Grown on their small Wilyabrup vineyard and made in tiny volumes, this is about as far from “everyday Merlot” as you can get.
The wine shows off plush black and red fruits, hints of chocolate and spice, and that lovely earthy undertone that gives Merlot real depth. It’s rich without being heavy, with fine tannins and a long, flowing finish that makes you stop and take notice. There’s plenty of immediate charm here, but it also has the structure and balance to reward time in the cellar.
This is the kind of bottle that makes you rethink everything you thought you knew about Merlot. Limited, beautifully put together, and excellent value considering the quality, it’s one of Blue Poles’ standout wines and a clear sign of just how good the variety can be in Margaret River.
94 points
"This is a great release"
- Gary Walsh (The Wine Front)
| Price Bracket | $41 to $50 |
| Type | Red |
| Body | Full Bodied |
| Variety | Merlot |
| Country | Australia |
| Region | Margaret River |
| Australian State | WA |
| Reviewed By |
The Wine Front |
| Critic Score |
94 |
| Alcohol | 13.5% |
| Size | 750ml |
| Vintage | 2023 |
| Closure | Screw Cap |
Delivery is free on orders of $150 or more.
For orders under this amount, delivery is calculated at checkout based on your postcode. You can order in any quantity or combination of wines you like. Straight dozens are not required.
We will dispatch your order the same or next business day.
Estimated delivery transit time varies depending on your location. Please review this page for specific estimates.
No sorry we do not have a store front and pickup is not available.
Yes, no problem. When placing your order select ‘Store at Different Drop and Delivery Later’ as your shipping method or reply to the order confirmation email after placing your order with additional instructions.
We stock three different sized gift boxes (single, three bottle and six), all are available for purchase for a flat rate of $8. They look great and make an awesome impression.
To add a gift box to your order, simply add at checkout. The special requests box is your friend, please give us as many details of what you are looking for and we will try our best, or get in contact to discuss it with you.
If you want to bulk order gifts or if you have any trouble please email hello@differentdrop.com or call and we can try and help.
Our warehouse is automated so unless you tell us otherwise, we will ship your order. If you would like us to hold your order please reply to the order confirmation email after placing your order and we are happy to store your order for up to 6 months at no charge. You can review our heat policy here.
Yes, of course. We want Different Drop customers to always be getting the best price. You can see our price match policy here.
No, feel free to mix it up! There is no minimum requirement. You can order wines in any quantity or combination, 1 or 50+ bottles.
No, all prices are set at the full discounted dozen rate already.
If you can't add more wine to your cart it means we are low on stock of that wine. For example, if you are only able to 3 bottles and no more that means we only have 3 bottles left of that wine. If it's a must have, please contact us and we may be able to order more in for you.
We’d love to help you out! Most questions can be sorted quickly through our Help Centre or by dropping us a line on chat or email. If it’s something urgent or you just really want to have a yarn about wine, food, or even the meaning of life, give us a call — we’re here for you.