Boovability is one of my favourite wine stories. Talented talisman Tom Munro (the star of the above video) has a completely unique way of looking at the world of wine, and his vision and creativity is clearly evident in his beautiful wines. You must try them.
Part winemaker, part importer, part art lover, part terrific fella, Tom has flipped the accepted idea of winemaking on its head by crafting wines to match a label. These aren’t just any old labels though, these are pieces of art that Tom has found across the globe that have inspired him so much to in his mind deserve a wine in their honour!
It’s hard to do Tom’s wonderfully original approach justice in these few words, but you can hear the man explain his philosophy in his own words in the above video.
“But it’s just a label”, I hear you say. “What about the wines?”. Well fear not, the wines kick ass! Sourced from the cool climate Adelaide Hills where Tom has access to some wonderful vineyard sites, the wines are based around (in Tom’s words) “freshness, fleshiness, femininity and youth.” Boovability is based on the French word ‘buvabilite’ which translates to ‘drinkability’, and these small batch, hand crafted wines have that in spades.The Lady at Dawn is a wonderful Shiraz. It’s both complex and eminently drinkable, with Gary Walsh giving it 93 points and astutely describing it as “engaging”.
It’s a classic cool climate Shiraz with a bit of an edge, but as usual I’ll leave it to Tom himself to describe the wine’s inspiration:
“The 2013 Boovability The Lady at Dawn Shiraz label reflects the soil, the colour of ironstone, the glow of the sun, the light at dusk and dawn - a pink hue that matches the lighter chord of shiraz.”
A wine for both enjoyment and impressing. Give it a try!
What It Tastes Like
The nose is very lifted, floral and spicy, with gentle aromas of cherries and blackberries. The palate has a beautiful texture and mouthfeel. It’s more of a medium bodied style, with layers of dark fruits playing politely alongside savoury, meaty characters, herbal notes and mixed spices. Perfect tannins, subtle but effective oak and refreshing acidity. Not your run of the mill clean-cut Shiraz, but very drinkable and very interesting at the same time. Love it.
93 points. “Beautiful bottles, and now it seems, they have a website. Ta da!
Blackberry, stone fruit, floral perfume, pepper and sweet stalkiness. Medium to full bodied, dark cherry and spice with a slippery feel and fine grained tannin – meat and Turkish apricot – mouth perfume and plenty of length. Very composed. Acidity just so and supple tannin pushes the finish along really well. Engaging.”
- Gary Walsh (The Wine Front)
“It’s lofty and creative, while the wine itself is medium-bodied, slippery in texture, deep and quietly savoury - delicious all up.
- Mike Bennie (Gourmet Traveller Wine)
The 2013 Boovability The Lady at Dawn Shiraz label reflects the soil, the colour of ironstone, the glow of the sun, the light at dusk and dawn - a pink hue that matches the lighter chord of shiraz.
Bottle Size: 750ml
About the Producer
Boovability is one of my favourite wine stories. Talented talisman Tom Munro has a completely unique way of looking at the world of wine, using beautiful pieces of art to inspire feminine style red wines from the Adelaide Hills. A truly original and unique project.
The Adelaide Hills may be the most energised wine region in the country. The sense of exploration and creativity amongst the tribe of talented young winemakers in this region is unparralelled. The Hills has become crucible of Australian wine talent, offering an array of varieties, from classics such as Shiraz, Pinot Noir and Chardonnay, to new varieties like Nebbiolo and Grüner Veltliner for the younger generation to play with. Every vintage brings new colour and complexity to the rich wine, food and produce culture of this cool climate region.
Long held up to the rest of the world as Australia’s flagship red variety, the mighty Australian Shiraz has undergone something of a renaissance over the past two decades. While our robust styles of Shiraz from powerhouse South Australian regions such as the Barossa Valley and McLaren Vale may have put Australian wine on the map, Shiraz from our cooler regions are giving the variety a new look. Wines from Canberra, all parts of Victoria, the Adelaide Hills, and the Great Southern, are all delivering wines of finesse and spice set to a lighter framework. The tapestry of Australian Shiraz is richly diverse, and will only continue to develop and mature into the future.
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